Marketing Manager

Job Description

•Develop and execute integrated marketing strategies •Plan ATL, BTL, digital & in-store campaigns, digital campaigns •Analyze market trends & customer insights •Collaborate with store, sales &merchandising teams •Manage agencies, media, & influencer partnerships •Lead promotional events, launches & seasonal drives •Track campaign performance using KPIs & ROI •Guide and mentor a small marketing team

Education & Experience

Education

Bachelor's degree in Marketing or related field

Experience Level

• 5+ years of marketing experience in retail/FMCG/ fashion • Strong knowledge of the Central African market • Proven leadership in campaign execution • Hands-on with digital tools, social media & CRM • Excellent communication & team collaboration skills.

Kinshasa, DR Congo

Experience: Full Time

Marketing & Brand Management