Brand Architect / Brand Manager
Job Description
•Lead the brand creation journey – identity, voice, values, and positioning. •Define and execute a 360° brand strategy, from research to consumer connect. •Drive image-building campaigns across digital and offline platforms. •Develop and maintain internal brand culture and visual storytelling. •Stay close to consumer needs and market trends. •Work with product, sales, and creative teams for unified messaging. •Own the full brand lifecycle – development, positioning, awareness, and growth. •Launch and position new products in emerging markets. •Strong understanding of brand psychology, design language, and market behaviour. •Experience in scaling brands in challenging markets.
Education & Experience
Education
Marketing degree or MBA (preferred)
Experience Level
• 10–12 years in FMCG brand management (bonus if in a startup or challenger brand). • Proven track record of launching and growing brands, especially in startup or emerging markets.
Additional Information
Startup and FMCG experience highly valued.