Marketing Manager – Brand Marketing & Communication Specialist - FMCG – Affordable Food & Confectionery
Job Description
• Support NPD initiatives: product positioning, GTM planning, and launch campaigns • Collaborate with sales, trade marketing & operations for seamless execution • Manage agencies (creative, digital, media) ensuring high-quality, timely outputs • Monitor and analyze campaign performance, consumer insights, and ROI • Ensure brand consistency across tone, design, and messaging on platforms • Proven success in end-to-end campaigns, activations, and launches • Strong in brand building, consumer insights, and BTL strategies • Excellent project management, communication, and stakeholder management • Analytical mindset with strong presentation abilities • Ability to thrive in fast-paced environments managing multiple projects
Benefits
- • Competitive salary and benefits package
- • Exposure to high-impact brand-building campaigns
- • Collaborative, innovative work environment
Education & Experience
Education
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
Experience Level
7–10 years in brand marketing, communications, or BTL/trade marketing; at least 4–5 years in FMCG (Food & Snacks/Confectionery)