Marketing Head (Pharmaceuticals)
Job Description
Strategic: Align brand strategy with corporate goals; drive novel market/pricing strategies; lead new product projects (registrations to launch). Operational: Manage promo material procurement; design sampling plans; track SFA/SFE projects; conduct weekly/monthly performance reviews. Financial: Full accountability for therapy/brand P&L; ROI tracking of marketing spends; control of product mix and profitability. People: Recruit, mentor, and develop the marketing team; coordinate with Cross-Functional Teams (CFTs) including HR, Finance, and Regulatory. Target Achievement: Hit all divisional portfolio sales and growth targets. Market Leadership: Improve market share, prescriber base, and brand ranking. Launch Success: Ensure 100% successful execution of new product launches. Efficiency: Maximize ROI on all tactical and strategic promotional activities. Brand Mastery: STP (Segmenting, Targeting, Positioning) and Marketing/Product Mix. Financial Acumen: Long-range forecasting, budgeting, and P&L management. Digital Proficiency: Advanced Excel, PowerPoint, and Word. Relationship Management: Proven ability to manage KOLs, medical teams, and advertising agencies.
Benefits
- Performance-based incentives; professional development; standard corporate benefits (to be finalized upon offer).
Education & Experience
Education
Bachelor’s/Master’s degree in Marketing, Business Administration, or Pharmacy/Life Sciences.
Experience Level
Senior-level experience as a Pharmaceutical Marketing Manager with a proven track record in the African market.
Additional Information
Must be self-motivated with extreme attention to detail regarding pharma advertising guidelines. Proficiency in English is required; French is a significant advantage.