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Head of Category – FMCG

Job Description

Own full P&L accountability including revenue, margins, and profitability Define and execute long-term category strategy across multiple markets Optimize SKU mix and drive category growth across regions Lead end-to-end New Product Development (NPD) from concept to launch Identify market gaps and develop innovative product pipelines Develop and implement country-specific pricing strategies (RRP) Lead and manage cross-functional teams including R&D, Sales, Supply Chain, and Marketing Build and mentor high-performing teams and foster a strong performance culture Present strategic plans and influence C-level stakeholders with data-driven insights Ensure strong Go-to-Market execution for all category initiatives

Benefits

  • Exposure to multi-country operations across East Africa
  • Strong career growth and leadership development opportunities
  • Dynamic and entrepreneurial work environment

Education & Experience

Education

Bachelor’s Degree (mandatory) Professional Marketing Qualification (CIM) MBA (preferred)

Experience Level

10–12 Years

Additional Information

Opportunity to work with a leading Pan-African FMCG organization High-visibility leadership role with full business ownership Under paid consulting services Reference Number: Ref 0323 Reporting to: Chief Marketing Officer (CMO) Ideal for experienced Category Managers ready to step into a leadership role or current Heads seeking larger responsibilities Strong preference for candidates with FMCG background in Marketing, Innovation, or Agency Planning Must have experience managing cross-functional teams and working in complex, multi-market environments Candidate should possess strong strategic thinking, leadership presence, and commercial acumen Role demands an entrepreneurial mindset and ability to thrive in ambiguity

East africa
Experience: Full Time
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Marketing & Brand Management
    Head of Category – FMCG