Area Sales Manager
Job Description
Manage and drive distributor performance across multiple territories Ensure strong secondary sales and retail coverage Expand market reach and develop new business opportunities Execute market development strategies in rural and semi-urban areas Monitor sales performance and track key metrics using dashboards and reports Build and maintain strong relationships with distributors and retailers Train, motivate, and lead field sales teams Ensure timely reporting, planning, and follow-ups Travel extensively to oversee market operations
Benefits
- As per company standards
- Opportunity to work in high-growth FMCG markets
- International exposure
Education & Experience
Education
Bachelor’s degree in Marketing, Business Administration, Commerce, or Management
Experience Level
5–6 years of sales experience (FMCG / consumables preferred) Mandatory experience working in African markets Proven experience managing multiple territories Hands-on experience in distributor management, secondary sales, and retail execution Exposure to rural and semi-urban market development is an advantage
Additional Information
Language requirement: Fluency in French, Swahili, or Lingala (Mandatory) Strong field execution and sales operations experience required Ideal for candidates with strong distributor and retail network management skills High-travel role across Central Africa