Trade Marketing Manager – General Trade
Job Description
Develop and execute trade marketing strategies for general trade channels Plan and manage retailer promotions, schemes, and activation programs Drive in-store visibility through POSM and merchandising initiatives Work closely with distributors and field sales teams for execution excellence Monitor competitor trade activities and market trends Manage trade marketing budgets and evaluate ROI
Benefits
- International exposure in FMCG sector
- Opportunity to work in high-growth markets
Education & Experience
Education
Bachelor’s degree in Marketing, Business, or related field (implied)
Experience Level
3–4 years in Trade Marketing / FMCG
Additional Information
Strong FMCG background with exposure to general trade required Hands-on experience in retail activations and promotions preferred Requires close market working and travel across territories Strong coordination skills with distributors and sales teams essential