Brand Manager
Job Description
Develop and execute brand strategies to drive business growth and market share Lead product launches and go-to-market initiatives Plan and execute integrated marketing and advertising campaigns Build and manage influencer partnerships and brand collaborations Analyze consumer insights, market trends, and competitor activities Manage brand budgets and marketing spend effectively Coordinate with sales, product, and agency teams to ensure successful campaign execution Monitor brand performance and recommend strategies for continuous improvement Brand Management
Education & Experience
Education
Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field. MBA in Marketing or Brand Management is an added advantage.
Experience Level
5–8 years of Brand Management or Marketing experience. Experience within Beauty, Haircare, Personal Care, Cosmetics, or FMCG industries. Proven experience in brand building, campaign execution, consumer marketing, and commercial management. Strong understanding of the Kenyan market and consumer landscape.
Additional Information
Strong knowledge of the Kenyan beauty and FMCG market is essential. Candidates with experience in Beauty, Haircare, Personal Care, Cosmetics, or FMCG will be given preference. Proven success in brand building, consumer marketing, and campaign execution is required.