Marketing Manager
Job Description
Develop and implement marketing campaigns to promote products and services. Conduct market research through field visits to identify customer needs, market trends, and competitor activities. Manage digital marketing channels, including social media, email marketing, websites, SEO, and SEM. Coordinate with the sales team to support lead generation and conversion activities. Create, execute, and supervise marketing materials such as brochures, presentations, advertisements, and promotional content. Monitor campaign performance, analyze results, and prepare marketing reports. Organize promotional events, exhibitions, trade shows, and product launches. Build and maintain relationships with clients, media partners, vendors, and other stakeholders.
Education & Experience
Education
MBA or Bachelor's Degree in Marketing, Business Administration, or a related field
Experience Level
5–8 years of experience in Marketing within FMCG, Wholesale, or Retail industries
Additional Information
Industry: FMCG / Wholesale / Retail. Experience managing marketing activities in Africa and/or the Middle East is required. Strong knowledge of Digital Marketing, SEO, SEM, and Social Media Marketing is essential. Knowledge of marketing design tools and promotional material development is an added advantage. Proficiency in English and Hindi is required; Lingala is preferred.