Marketing Manager
Job Description
Develop and implement effective marketing strategies to drive brand awareness and business growth. Strengthen brand presence across traditional, trade, and digital marketing channels. Lead product launches, promotional campaigns, and trade marketing initiatives. Conduct market research, consumer insights, and competitor analysis to identify business opportunities. Drive customer engagement, trade marketing, and retail excellence. Collaborate with Sales, Product, and Supply Chain teams to achieve business objectives. Manage ATL, BTL, and digital marketing campaigns.
Education & Experience
Education
Bachelor's degree in Marketing, Business Administration, Commerce, or a related field. MBA in Marketing or an equivalent qualification is preferred.
Experience Level
Minimum 5+ years of experience in FMCG or Retail marketing. Strong expertise in brand management, trade marketing, digital marketing, product launches, and integrated marketing campaigns. Experience in multicultural business environments is an advantage.
Additional Information
Industry: FMCG & Retail. Candidates should possess strong expertise in brand management, trade marketing, and digital marketing. Excellent leadership, communication, analytical, and stakeholder management skills are essential. Ability to work in a fast-paced, multicultural environment is required. Experience managing ATL, BTL, digital campaigns, market research, and marketing ROI is highly preferred.