Trade Marketing Manager
Job Description
Trade Strategy & Execution: Design and implement comprehensive trade marketing strategies, point-of-sale (POS) activations, and route-to-market trade promotions for FMCG food and non-food categories. Campaign & Brand Management: Oversee integrated marketing campaigns combining ATL brand awareness, BTL field activations, and digital marketing channels to drive consumer conversion and trade volume. Channel & Retail Operations: Partner with sales and distribution teams to optimize product availability, enhance store display standards, analyze market share performance, and evaluate trade spend efficiency.
Education & Experience
Education
Master of Business Administration (MBA) in Marketing
Experience Level
12 to 15 years of experience in Trade Marketing, Above-The-Line (ATL), Below-The-Line (BTL), and Digital Marketing strategies; mandatory background in FMCG Foods and Non-Foods sectors; candidates from Beverages or Telecom industries will not be considered; prior work experience in East Africa is a strong added advantage.
Additional Information
Strictly no candidates from Beverages or Telecom industries. Must have experience handling both FMCG Foods and Non-Foods. East Africa experience is highly advantageous.